By Linh PMP “2.5 quintillion bytes of data is created every day 90% data of the world today has been created in the last two years alone Every… Read more “Cognitive Computing & Magical Marketing”
Tag: advertising
A LEGO’s email to a millennial Dad (still fiction)
By Linh PMP “Hi Jeff, Thank you for joining the coolest daddy community of fun and imagination. We love your child. And we love you too. Let’s see… Read more “A LEGO’s email to a millennial Dad (still fiction)”
Our eyes are horizontal, why go vertical???
By Linh PMP “Motion pictures are horizontal. TVs are horizontal. Computer screens are horizontal. Web responsive. People eyes are horizontal. We aren’t built to watch vertical videos. Say… Read more “Our eyes are horizontal, why go vertical???”
Marketers, please work on customer service!
By Linh PMP In 2013, after 1.5 years working as a marketing staff, I decided to move to customer service department. My direct boss at that time advised… Read more “Marketers, please work on customer service!”
Dunkin’ Coffee – Time for Bottle!
By Linh PMP Starbucks bottled coffee is everywhere. How about Dunkin’? The project introduces the comprehensive market research and the omni-channel marketing strategies for Dunkin’-to-go, a new… Read more “Dunkin’ Coffee – Time for Bottle!”
Hershey, bring me a higher love!
By Linh PMP Valentine time. Chocolate time. Love time… In this sweetest period of the year, just wanna retell a recent story by Hershey’s, the biggest empire with… Read more “Hershey, bring me a higher love!”
BEX Accessories #Classy #Bold Campaign
By Linh PMP How can a boutique brand become more social? The deliverables of Facebook, Instagram, Printads and Pop-up Shop. Please click here if you cannot read the… Read more “BEX Accessories #Classy #Bold Campaign”
Trung Nguyen: Vietnam’s aspirational coffee to the US
By Linh PMP How can Trung Nguyen, one of the most reputable coffee company in Vietnam, penetrate the USA market? The project explores the potential of the brand… Read more “Trung Nguyen: Vietnam’s aspirational coffee to the US”
Buzzfeed, an empire that matches our minds
By Linh PMP [BUZZFEED] Jonah Peretti, the founder, was like a natural comedian on stage today when telling his story of bringing viral content to life.
3M trend – Moment, Mobile, Millennials
By Linh PMP #AWXII – advertising week – All panels I joined discussed about 3M (moment, mobile, millennial) 1. Moment Google has a very touching video about… Read more “3M trend – Moment, Mobile, Millennials”
