By Linh PMP “Hi Jeff, Thank you for joining the coolest daddy community of fun and imagination. We love your child. And we love you too. Let’s see… Read more “A LEGO’s email to a millennial Dad (still fiction)”
Category: Stories
The stories in Linh’s journey…
Our eyes are horizontal, why go vertical???
By Linh PMP “Motion pictures are horizontal. TVs are horizontal. Computer screens are horizontal. Web responsive. People eyes are horizontal. We aren’t built to watch vertical videos. Say… Read more “Our eyes are horizontal, why go vertical???”
“Take my $50 & become my president!”
By Linh PMP After Super Tuesday, Hillary Clinton and Donald Trump won a series of state-by-state victories; however, this article will not talk about them, but about the… Read more ““Take my $50 & become my president!””
Marketers, please work on customer service!
By Linh PMP In 2013, after 1.5 years working as a marketing staff, I decided to move to customer service department. My direct boss at that time advised… Read more “Marketers, please work on customer service!”
Dunkin’ Coffee – Time for Bottle!
By Linh PMP Starbucks bottled coffee is everywhere. How about Dunkin’? The project introduces the comprehensive market research and the omni-channel marketing strategies for Dunkin’-to-go, a new… Read more “Dunkin’ Coffee – Time for Bottle!”
Hershey, bring me a higher love!
By Linh PMP Valentine time. Chocolate time. Love time… In this sweetest period of the year, just wanna retell a recent story by Hershey’s, the biggest empire with… Read more “Hershey, bring me a higher love!”
BEX Accessories #Classy #Bold Campaign
By Linh PMP How can a boutique brand become more social? The deliverables of Facebook, Instagram, Printads and Pop-up Shop. Please click here if you cannot read the… Read more “BEX Accessories #Classy #Bold Campaign”
Digital Marketing – Better for Branding or Direct Responses?
By Linh PMP It sounds like the question whether to stay home and study for the final tonight or to go out for a networking event. Both the… Read more “Digital Marketing – Better for Branding or Direct Responses?”
Trung Nguyen: Vietnam’s aspirational coffee to the US
By Linh PMP How can Trung Nguyen, one of the most reputable coffee company in Vietnam, penetrate the USA market? The project explores the potential of the brand… Read more “Trung Nguyen: Vietnam’s aspirational coffee to the US”
How to take it easy?
By Linh PMP, dedicated to Ha Anh Ngoc My “ty-huu sister” once asked me: “How come you look like getting through everything so easily?”. Well, the fact is that… Read more “How to take it easy?”
