By Linh PMP Starbucks bottled coffee is everywhere. How about Dunkin’? The project introduces the comprehensive market research and the omni-channel marketing strategies for Dunkin’-to-go, a new… Read more “Dunkin’ Coffee – Time for Bottle!”
Category: Stories
The stories in Linh’s journey…
Hershey, bring me a higher love!
By Linh PMP Valentine time. Chocolate time. Love time… In this sweetest period of the year, just wanna retell a recent story by Hershey’s, the biggest empire with… Read more “Hershey, bring me a higher love!”
BEX Accessories #Classy #Bold Campaign
By Linh PMP How can a boutique brand become more social? The deliverables of Facebook, Instagram, Printads and Pop-up Shop. Please click here if you cannot read the… Read more “BEX Accessories #Classy #Bold Campaign”
Digital Marketing – Better for Branding or Direct Responses?
By Linh PMP It sounds like the question whether to stay home and study for the final tonight or to go out for a networking event. Both the… Read more “Digital Marketing – Better for Branding or Direct Responses?”
Trung Nguyen: Vietnam’s aspirational coffee to the US
By Linh PMP How can Trung Nguyen, one of the most reputable coffee company in Vietnam, penetrate the USA market? The project explores the potential of the brand… Read more “Trung Nguyen: Vietnam’s aspirational coffee to the US”
#1? No thanks. I want #0
An interesting slide on SEO by MOZ. Being on the first search page is no longer enough. Now it’s time to compete to have ranking #0, with… Read more “#1? No thanks. I want #0”
Why not be a kid?
By Linh PMP In a leadership class, the professor asked each of us to present about one picture / painting that we would use to decorate our own… Read more “Why not be a kid?”
ASEAN Economic Community finally came to life
By Linh PMP I met Mari, the Former Trade Minister of Indonesia in late 2015. “I think it would be good if more Indonesian can stay abroad… Read more “ASEAN Economic Community finally came to life”
Buzzfeed, an empire that matches our minds
By Linh PMP [BUZZFEED] Jonah Peretti, the founder, was like a natural comedian on stage today when telling his story of bringing viral content to life.
Vietnam? Sound good, but why not ASEAN?
By Linh PMP Receiving the school newsletter on Global Village just one week before it starts, I contacted the organizer to see what countries would be there.… Read more “Vietnam? Sound good, but why not ASEAN?”
