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Linh PMP.

Linh PMP.

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    Category: Stories

    The stories in Linh’s journey…

    Dunkin’​ Coffee – Time for Bottle!

    By Linh PMP Starbucks bottled coffee is everywhere. How about Dunkin’? The project introduces the comprehensive market research and the omni-channel marketing strategies for Dunkin’-to-go, a new… Read more “Dunkin’​ Coffee – Time for Bottle!”

    February 13, 2016February 27, 2017 by linhpmp

    Hershey, bring me a higher love!

    By Linh PMP Valentine time. Chocolate time. Love time… In this sweetest period of the year, just wanna retell a recent story by Hershey’s, the biggest empire with… Read more “Hershey, bring me a higher love!”

    February 10, 2016December 16, 2016 by linhpmp

    BEX Accessories #Classy #Bold Campaign

    By Linh PMP How can a boutique brand become more social? The deliverables of Facebook, Instagram, Printads and Pop-up Shop. Please click here if you cannot read the… Read more “BEX Accessories #Classy #Bold Campaign”

    February 7, 2016February 27, 2017 by linhpmp

    Digital Marketing – Better for Branding or Direct Responses?

    By Linh PMP It sounds like the question whether to stay home and study for the final tonight or to go out for a networking event. Both the… Read more “Digital Marketing – Better for Branding or Direct Responses?”

    February 3, 2016February 3, 2016 by linhpmp

    Trung Nguyen: Vietnam’s aspirational coffee to the US

    By Linh PMP How can Trung Nguyen, one of the most reputable coffee company in Vietnam, penetrate the USA market? The project explores the potential of the brand… Read more “Trung Nguyen: Vietnam’s aspirational coffee to the US”

    February 1, 2016March 20, 2017 by linhpmp

    #1? No thanks. I want #0

    An interesting slide on SEO by MOZ. Being on the first search page is no longer enough. Now it’s time to compete to have ranking #0, with… Read more “#1? No thanks. I want #0”

    January 9, 2016April 10, 2016 by linhpmp

    Why not be a kid?

    By Linh PMP In a leadership class, the professor asked each of us to present about one picture / painting that we would use to decorate our own… Read more “Why not be a kid?”

    January 7, 2016April 28, 2017 by linhpmp

    ASEAN Economic Community finally came to life

    By Linh PMP I met Mari, the Former Trade Minister of Indonesia in late 2015. “I think it would be good if more Indonesian can stay abroad… Read more “ASEAN Economic Community finally came to life”

    January 4, 2016January 5, 2016 by linhpmp1

    Buzzfeed, an empire that matches our minds

    By Linh PMP [BUZZFEED] Jonah Peretti, the founder, was like a natural comedian on stage today when telling his story of bringing viral content to life. 

    January 4, 2016January 7, 2016 by linhpmp1

    Vietnam? Sound good, but why not ASEAN?

    By Linh PMP Receiving the school newsletter on Global Village just one week before it starts, I contacted the organizer to see what countries would be there.… Read more “Vietnam? Sound good, but why not ASEAN?”

    January 4, 2016January 7, 2016 by linhpmp1

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