By Linh PMP Mattel, founded in 1945, has been growing to become the largest manufacturer of the traditional toy industry in the world. Barbie is one of their… Read more “Mattel: “I’m a Barbie girl, in the hightech world…””
Category: brand portfolio
A LEGO’s email to a millennial Dad (still fiction)
By Linh PMP “Hi Jeff, Thank you for joining the coolest daddy community of fun and imagination. We love your child. And we love you too. Let’s see… Read more “A LEGO’s email to a millennial Dad (still fiction)”
Dunkin’ Coffee – Time for Bottle!
By Linh PMP Starbucks bottled coffee is everywhere. How about Dunkin’? The project introduces the comprehensive market research and the omni-channel marketing strategies for Dunkin’-to-go, a new… Read more “Dunkin’ Coffee – Time for Bottle!”
Hershey, bring me a higher love!
By Linh PMP Valentine time. Chocolate time. Love time… In this sweetest period of the year, just wanna retell a recent story by Hershey’s, the biggest empire with… Read more “Hershey, bring me a higher love!”
BEX Accessories #Classy #Bold Campaign
By Linh PMP How can a boutique brand become more social? The deliverables of Facebook, Instagram, Printads and Pop-up Shop. Please click here if you cannot read the… Read more “BEX Accessories #Classy #Bold Campaign”
Trung Nguyen: Vietnam’s aspirational coffee to the US
By Linh PMP How can Trung Nguyen, one of the most reputable coffee company in Vietnam, penetrate the USA market? The project explores the potential of the brand… Read more “Trung Nguyen: Vietnam’s aspirational coffee to the US”
