By Linh PMP
Starbucks bottled coffee is everywhere. How about Dunkin’? The project introduces the comprehensive market research and the omni-channel marketing strategies for Dunkin’-to-go, a new and exciting ready-to-drink coffee product.
Note: The project was conducted in 2015, one year before Dunkin’ Donut published their launch of the ready-to-go coffee product line.
Please click here if you cannot view the slide above: Dunkin’togo Marketing Plan