An interesting slide on SEO by MOZ. Being on the first search page is no longer enough. Now it’s time to compete to have ranking #0, with the snippet box, from biography/short intro on the rights to ads, shopping list, news and map addresses on the top. #1 may then be found on the bottom of the search page with a boring appearance.

Being #0 means having a premium shortcut to audience’s attention. Furthermore, voice search provides only 1 answer, in which case, #0 takes the one and only place! MOZ called those #0 of disruption the “knowledge panel”, “knowledge card”, “knowledge extreme”. They are all knowledge! “Be the answer, get the lead”, only by providing authentic useful knowledge. Check their slide below!